The aim of this article is to research and analyze of profitability and financial stability of leading Georgian telecommunications companies and prepare respective conclusions and recommendations based on the given research.

Given analysis is performed based on pre-Covid pandemic period and during Covid pandemic period financial information and based on given research were made respective conclusions and recommendations. We determined potential improvement steps, which should be taken by the company to improve future financial stability and profitability.

Based on performed research and analysis, we identified, that the pre-pandemic period financial stability of JSC “Silknet” and LLC “Vioni Georgia” was higher, than during the pandemic period, when most indicators of companies’ profitability deteriorated, including gross profit margin and operating profit margin. Performed research resulted in the following conclusions: Profitability is variable during the analytical period, companies sometimes suffer from loss, JSC “Silknet” and LTD “Vioni Georgia” do not have financial independence. Regarding LLC “Magticom”, its profitability during the analytical period has improved significantly, which is caused due to correct cost management.

To improve profitability, the following recommendations were established :

1. Loss-making companies are suffering from high finance costs and foreign exchange losses. Therefore, it is vital, that companies implement methods of optimization of given expenses or seek an alternative and less expensive source of financing. Nowadays, in the modern financial system are used various derivatives, which helps companies to reduce foreign currency risk. Example of these derivatives is forward rate agreements, currency futures, options, and so on.
2. Regarding operating expenses, companies should seek more efficient methods of managing operating expenses. This will give companies more flexibility and additional opportunity to invest free cash flows more profitably.
3. Companies should use a multifactorial model when assessing the profitability of the enterprise. In our case, the model consists of eight variables, which review all aspects of enterprise profitability. Adoption of a given eight-factor model of profitability will help companies to identify factors, which have a negative impact on profitability and resolve them timely.

Keywords: Profitability, profit, factorial analysis, factorial analysis of profitability.

JEL Codes: E44, L 63, P34.